AllerNote Research · Category report card

Allergens in cleansers: 468 products analyzed

Cleansers are rinse-off — the exposure is brief, but they touch your face every day and surfactant irritants stack on top of fragrance allergens.

Based on 4,442 products with parsed ingredient labels in the AllerNote catalog, as of 2026-07-16.

85.5%
contain at least one known contact allergen
21.6%
contain an EU-declarable fragrance allergen
3.26
known allergens per product, on average
51.1%
are fragrance-free (no umbrella term, no named fragrance allergen)

What stands out

Rinse-off products get a regulatory pass (the EU labelling threshold is 10× higher than leave-on: 0.01% vs 0.001%), and formulators use that headroom: scented cleansers are common. Brief contact lowers, but does not remove, the risk for sensitized users — especially with hot water and twice-daily use.

The category's other story is surfactants. Sodium/ammonium laureth sulfate and cocamidopropyl betaine — the latter a common patch-test positive — appear throughout the category, and they compromise the skin barrier in exactly the way that lets fragrance allergens in.

The allergens to know in this category

AllergenTypeProducts
Fragrance Mixfragrance231
Fragrance Mix IIfragrance220
Fragrance Mix Ifragrance220
Cocamidopropyl Betainesurfactant135
Decyl Glucosidesurfactant100
Propylene Glycolsolvent92
Sodium Laureth Sulfatesurfactant79
Linaloolfragrance52
Acrylatesnail_product44
Limonenefragrance40

The EU labelling change hits this category too

21.6% of cleansers contain at least one fragrance allergen that Regulation (EU) 2023/1545 makes individually declarable from July 31, 2026. Full analysis in the EU fragrance-allergen report.

Presence on a label ≠ risk for you: concentrations aren't disclosed and most people react to specific allergens only. Methodology on the research hub.

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